You searched for: "*"

The results has been filter on Authors containing Stephen King.
ANA has found 4 results for you, in 234 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Public versus private opinion

The opportunities for research in the 1980s will be much affected by changes in society. In particular, by a clash between two powerful forces: the producer bureaucracy and the new individualism. It will be a clash of values and opinions and research...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties
Author: Stephen King
June 15, 1979
×

Citation

King, S. (1979a, June 15). Public versus private opinion. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/public-versus-private-opinion


Research papers

Public versus private opinion

This paper suggests that there is a genuine difference between people's "private opinions" and their "public opinions"; but the requirements of media contests will force research methods to concentrate almost entirely on "public opinion". The danger...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties
Author: Stephen King
June 15, 1979
×

Citation

King, S. (1979a, June 15). Public versus private opinion. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/public-versus-private-opinion-1841


Research papers

How useful is proposition testing?

Arguments about proposition testing tend to generate much warmth but relatively little light. The situation remains confused. Among advertisers there is a whole spectrum of views, ranging from firm belief to total disillusionment. Most agency and...

Catalogue: The European Marketing Research Review 1966
Author: Stephen King
August 1, 1966
×

Citation

King, S. (1966a, August 01). How useful is proposition testing?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/how-useful-is-proposition-testing-


Research papers

The relationship between researchers and creative people

This paper aims to examine in rather more detail the reasons for some of the unhappy relationships, and suggests five specific approaches which could make progress in eliminating the underlying causes. There seem to be three main areas of troubles :...

Catalogue: Seminar 1966: The Role of Market Research In The Creation of Advertising
Author: Stephen King
June 16, 1966
×

Citation

King, S. (1966a, June 16). The relationship between researchers and creative people. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-relationship-between-researchers-and-creative-people